Yellowstone star Cole Hauser has unveiled his latest project with his fans – and it’s worlds away from his role in Paramount Network’s hit western series.
He penned: “I’ve grown up around cowboys my whole life. And I can tell you, there’s nobody on earth who works harder.
“I’m proud to announce that I’ve decided to start a coffee company inspired by these men and women who wake up before the dawn. Not because it’s easy, but because it’s hard.”
“Free Rein is for anyone who gets up and works like a cowboy, gets up and chases a dream, or gets up and just feels like having a damn good cup of coffee.”
Before finishing off his message with some words of motivation: “So get up and get after it. Dreams don’t work unless you do.”
The Yellowstone star also noted when fans can get hold of his new products: “Hey all, The merchandise and Coffee will be available this fall! Looking forward to y’all tasting it.”
Fans were quick to flood Cole’s comment section as they congratulated him on his new project and expressed their excitement to try out his new coffee.
One fan @mrs.victori wrote: “I’m so so excited for this!!!”
Another user @starrygin gushed: “Yes to Rip coffee. The choice is obvious.”
A third fan @atlantya appeared to be thrilled by the idea, adding: “Yes!! There’s nothing like a good cup of cowboy coffee made over an open fire when we’re camping. I can’t wait to try this coffee.”
As user @uncle_matts_kitchen complimented Cole’s work, writing: “Very cool. And I love the logo. That mug is mighty fine as well.”
While fan @jennyraphas2018 shared: “Can’t wait anything for Rip,” followed by a red heart emoji.
When it comes to Yellowstone, producers confirmed the hit series will not be returning for a sixth run – however, fans will have a new sequel series to delve into from December 2023, which is currently untitled.