In mid-October, the Yellowstone star announced the release of his Free Rein coffee company, and fans were ecstatic to get a taste of what he drank every morning. Well, it looks like he had more than just coffee brewing, because Cole posted on Instagram that he traveled to San Angelo, Texas to open up what appeared to be a Free Rein pop-up store. As folks witnessed him working the cash register and answering calls in the back of the shop, the actor displayed his excitement for fans to receive his products.
“Serving coffee and taking orders at our first store in San Angelo, Texas,” he wrote on October 16. “Dreams don’t work unless you do. @freereincoffeecompany get up and get after it!”
Naturally, Cole’s followers were in shock over the prospect of purchasing things from his company while he’s standing in front of them. But for some who aren’t able to venture to Texas, they had major requests for him in the comments.
“Will there be other stores eventually?” one person inquired on Instagram. “Please tell me I can order online brother [because] I need to try this,” another begged. “Can I order some online?? ☕️,” a different follower asked.
While it’s unclear whether Cole’s store is a permanent staple or just for the new launch, it’s not the only place people can purchase Free Rein coffee. The company offers a selection of merchandise from their official website, which features coffee (of course!), hats, T-shirts and mugs.
As for how to purchase Free Rein java, folks have the option of picking up a coffee bag for $15.99 per piece or K-Cup versions which retail at $11.99 a box.
Now, should Cole decide to open up Free Rein stores all over the country, you better believe everyone will be there to get their own taste of Rip Wheeler …